Effective Date: [07/05/2026]
1.1 Acceptance
By accessing or using the Website or Services, you ("User") agree to be bound by these Terms of Use ("Terms"). These Terms constitute an electronic record under the IT Act and rules thereunder and do not require any physical or digital signatures.
1.2 Eligibility
The Services are intended for persons who are 18 years of age or older and competent to contract under the Indian Contract Act, 1872. By using the Website, you represent and warrant that you meet these criteria.
1.3 Services
Panoramix Market Research Services provides eye-tracking-based market research, neuromarketing analytics, UX testing, package and shelf testing, advertising effectiveness research, web/mobile usability studies and related consultancy. Specific scope, deliverables and fees are governed by a separate Master Services Agreement / Statement of Work executed with each client.
1.4 Participant Studies
If you participate in a study:
Participation is voluntary; you may withdraw at any time;
You must provide accurate information during screening;
You grant us a limited, royalty-free licence to use the Eye-Tracking Data and study responses for the purposes described in Section 1.4 of the Privacy Policy;
Incentive payments will be subject to applicable tax deductions at source under the Income-tax Act, 1961.
1.5 Acceptable Use
You agree not to:
Use the Website or Services for any unlawful, fraudulent or harmful purpose;
Upload, transmit or distribute content that is defamatory, obscene, paedophilic, invasive of another's privacy, or otherwise prohibited under Rule 3(1)(b) of the Intermediary Rules;
Attempt to gain unauthorised access to systems, networks or data;
Reverse-engineer, decompile or disassemble any software or hardware;
Use automated means (bots, scrapers) to access the Website without written consent;
Impersonate any person or misrepresent your affiliation;
Infringe any intellectual-property right of Panoramix Market Research Services or any third party.
Violation may result in suspension of access and legal action.
1.6 Intellectual Property
All content on the Website — including text, graphics, logos, images, software, methodologies, study designs, reports and the trademark "PANORAMIX" — is the property of Panoramix Market Research Services or its licensors and is protected under the Copyright Act, 1957, the Trade Marks Act, 1999, the Patents Act, 1970, and other applicable Indian and international laws. No content may be copied, reproduced, distributed, republished, downloaded, displayed or transmitted without prior written consent.
Aggregated, de-identified research insights generated for a client are owned in accordance with the executed engagement contract.
1.7 Third-Party Links and Tools
The Website may contain links to third-party websites or use third-party tools (e.g., webcam-based eye-tracking SDKs). Panoramix Market Research Services does not endorse and is not responsible for the content, privacy practices or accuracy of any third-party site or tool.
1.8 Disclaimer of Warranties
The Website and Services are provided "as is" and "as available" without warranty of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement and accuracy. Panoramix Market Research Services does not warrant uninterrupted or error-free operation of the Website.
Research findings are based on samples and methodologies described in each report and should not be construed as financial, legal or medical advice.
1.9 Limitation of Liability
To the maximum extent permitted by law, Panoramix Market Research Services, its directors, officers, employees and affiliates shall not be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits, revenue, data or goodwill, arising out of or in connection with the use of the Website or Services. Aggregate liability for any direct damages shall not exceed the amount actually paid by the User to Panoramix Market Research Services in the [twelve (12) months] preceding the event giving rise to the claim, or INR 10,000, whichever is lower.
Nothing in this clause limits liability for fraud, gross negligence or other liability that cannot be excluded under applicable law.
1.10 Indemnity
You agree to indemnify, defend and hold harmless Panoramix Market Research Services from and against any claims, damages, liabilities, costs and expenses (including reasonable advocate's fees) arising out of (i) your breach of these Terms, (ii) violation of any law or rights of a third party, or (iii) misuse of the Website or Services.
1.11 Termination
We may suspend or terminate your access to the Website or Services at any time, without notice, for any breach of these Terms or where required by law.
1.12 Governing Law and Jurisdiction
These Terms are governed by the laws of India. Subject to Section 2.13, the courts at Chennai, Tamil Nadu, India shall have exclusive jurisdiction over any dispute.
1.13 Dispute Resolution / Arbitration
Any dispute, controversy or claim arising out of or in connection with these Terms shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996. The seat and venue of arbitration shall be Chennai, Tamil Nadu, conducted in English by a sole arbitrator mutually appointed.
1.14 Changes to the Terms
We reserve the right to modify these Terms. The amended version will be effective upon posting. Continued use after posting constitutes acceptance.
2. Cookie Policy
We use cookies and similar tracking technologies on the Website to:
Enable essential functionality (e.g., session management, security);
Remember preferences and settings;
Understand Website usage and improve performance through analytics;
Deliver relevant communications.
Categories used
Strictly necessary cookies — required for the Website to function; cannot be disabled.
Performance/analytics cookies — e.g., Google Analytics; used in aggregated form.
Functionality cookies — to remember preferences.
Targeting cookies — only with your consent.
Consent and Control
When you first visit the Website, you will be presented with a cookie banner offering granular consent. You can change your preferences at any time via the "Cookie Settings" link in the footer. You may also disable cookies through your browser settings, though this may impact functionality.
We do not deploy non-essential cookies to children below 18 years.
3. Disclaimer
The information on the Website is provided for general informational purposes only. While we endeavour to keep information accurate and current, Panoramix Market Research Services makes no representations or warranties about the completeness, accuracy, reliability or suitability of any content for any purpose.
Eye-tracking research findings, white-papers, case studies and benchmarks published on the Website are based on specific samples, conditions and methodologies. They should not be relied upon as a substitute for tailored professional advice. Panoramix Market Research Services is not a medical, optometric, legal or financial advisor.
Any reliance on Website content is strictly at the User's own risk.
4. Refund and Cancellation Policy
Custom research engagements — governed by the executed Statement of Work; refunds are not available once work has commenced, unless otherwise agreed.
Participant incentives — non-refundable; payable subject to study completion and quality checks.
5. Statutory Disclosures
In compliance with the IT Act, 2000 the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020:
Legal name of business: Panoramix Market Research Services
Type of entity: Partnership Firm
Registered office: Flat No.4/6, Shanthi Apartments, 9/6, Avenue Road, Nungambakkam, Chennai – 600 034
Email: process@panoramix.co.in
6. Participant Informed-Consent Notice
Sample for Eye-Tracking Studies
Before participating in this study, please read the following:
The study involves recording your eye movements (gaze, fixations, pupil dilation) using [DEVICE / WEBCAM-BASED SOFTWARE]. The session may also be video-recorded.
Your participation is voluntary and you may withdraw at any time without giving reasons and without any consequence.
The data collected will be used for research on culture, shopping experiences, visual experiences etc.,. It will be stored in encrypted form and accessible only to authorised research personnel.
Your identity will be replaced with a study code; only de-identified aggregate findings will be shared with the client.
Raw eye-tracking data will be retained for 10 months and then permanently deleted or irreversibly de-identified.
You have the right to request access, correction, erasure or to withdraw consent by writing to process@panoramix.co.in.
7. Contact Us
For any questions, complaints or requests relating to this Privacy Policy, the Terms of Use or your Personal Data, please contact:
Grievance Officer / Data Protection Officer
Name: Vinita Choudari
Designation: Partner
Address: Flat No.4/6, Shanthi Apartments, 9/6, Avenue Road, Nungambakkam, Chennai – 600 034
Email: process@panoramix.co.in