Abhinav graduated with a B.Com (Corporate Secretaryship) from Rkm Vivekananda College. After his time at Amazon, he shifted to Eye-Tracking based Market Research to focus on his passion for Market Research. Abhinav currently leads the Eye-Tracking team at Panoramix. Over the last several years, Abhinav focuses on providing unique, direct, and clearcut solutions to various players IT and ITeS, FMCG industries. Abhinav also leads the Firm's Eye-Tracking R&D department, where his team works on identifying newer and more innovative ways to deploy Eye-tracking for market research.

She combines the rigour of a PhD and a Mechanical Engineering background with the strategic insight of an MBA in Marketing & HR. Along the way, she earned recognition as a Gold Accredited Unilever Moderator and added specialist certifications in NeedScope and NLP, sharpening her ability to decode consumer motivations.

Panoramix is the natural extension of her vision: a behavioural insights expert created on grounded listening and future-ready methods that merge human understanding with technology.

Leena holds a degree from Fatima College, Madurai, affiliated to Madurai Kamaraj University. She began her career in transcription and has since grown into a central operational role within the company. Today she oversees project delivery support, manages accounts, and handles the full range of administrative functions that keep the business running smoothly.

She combines the rigour of a PhD and a Mechanical Engineering background with the strategic insight of an MBA in Marketing & HR. Along the way, she earned recognition as a Gold Accredited Unilever Moderator and added specialist certifications in NeedScope and NLP, sharpening her ability to decode consumer motivations.

Panoramix is the natural extension of her vision: a behavioural insights expert created on grounded listening and future-ready methods that merge human understanding with technology.

Sanjay holds a B.Com in Accounting and Finance from Guru Nanak College. He brings several years of experience in qualitative market research, with expertise spanning every method of traditional research. He has delivered insights for clients across a diverse range of industries, including food and beverages, fast-moving consumer goods, home and personal care, furniture and home furnishings, and digital, e-commerce, social-media platforms and AI chatbots. He continues to leverage his broad methodological skill set and varied sector experience to serve every client's unique requirements.

She combines the rigour of a PhD and a Mechanical Engineering background with the strategic insight of an MBA in Marketing & HR. Along the way, she earned recognition as a Gold Accredited Unilever Moderator and added specialist certifications in NeedScope and NLP, sharpening her ability to decode consumer motivations.


Panoramix is the natural extension of her vision: a behavioural insights expert created on grounded listening and future-ready methods that merge human understanding with technology.

For over a decade, Gayathri has built her expertise in market research, specialising in Longitudinal Studies, DUBs and Ethnographies, Concept Testing, NeedScope, Auto Studies, Ad Testing, Eye Tracking, Data Analysis, and Insightful Report Writing. With a strong cultural lens, curiosity, and an eye for detail, she ensures that every project captures the nuances that matter.​

At Panoramix, Gayathri is the commander-in-charge, leading operations with precision. A natural listener, skilled juggler, and true optimist, she brings balance and resilience to every challenge, ensuring projects run seamlessly while staying true to the collective vision of innovative, tech-forward research.​

She holds a Master’s in Criminology, a Post Graduate Diploma in HR and PR, and professional certifications in VB and Oracle, bringing together analytical, human, and technical strengths in her work.
And if you don’t find her at work, chances are she’s either travelling, perfecting the aesthetics of her home, or experimenting with a new bake in the kitchen.

Vinita brings more than twenty years of market research expertise, spanning categories from automotive and FMCG to entertainment, tech, tobacco, liquor, hospitality, and jewellery. Her journey reflects both breadth and depth, moving across industries while uncovering what drives people and markets.

She combines the rigour of a PhD and a Mechanical Engineering background with the strategic insight of an MBA in Marketing & HR. Along the way, she earned recognition as a Gold Accredited Unilever Moderator and added specialist certifications in NeedScope and NLP, sharpening her ability to decode consumer motivations.

Panoramix is the natural extension of her vision: a behavioural insights expert created on grounded listening and future-ready methods that merge human understanding with technology.